The UK's AI-Powered
Financial Learning App
What if one AI agent handled your entire financial education journey? Track your ISA, SIPP, pension, FTSE holdings, and mortgage — all in one place.
🇬🇧 Built for the UK · Free to start · Not financial advice · For information only
People across the UK are building their financial literacy smarter with Richify.
Built for the UK
Your financial life, fully understood — the British way.
From ISAs and SIPPs to FTSE stocks and your mortgage — Richify speaks UK finance fluently. Track every account in GBP.
Track everything
Input and track everything you own.
Cash ISA, Stocks & Shares ISA, Lifetime ISA, SIPP, workplace pension, FTSE equities, property, mortgage, student loans — all consolidated in British pounds. Give our AI agents the full picture and unlock insights on how to reach your UK financial goals.
Your AI CFO & Specialist Team
Meet Felix and the Richify Team
Felix is your AI CFO. He coordinates a team of named specialists, each with a focused job — working together so you can see your whole UK financial picture.
For educational purposes only — not financial advice
Felix
AI CFO
Your AI CFO. Brings together your goals, cashflow, investments, properties, and debts into one complete financial picture — so you can focus on what matters most.
Ada
Financial Health Assessor
Analyses your financial life and calculates a Financial Health Score — so you understand your strengths, risks, and opportunities for improvement.
Lily
Financial Teacher
Teaches the fundamentals of personal finance using your real situation — making ISAs, SIPPs, LISAs, and the personal allowance easier to understand and apply.
Pepper
Financial Architect
Helps you think strategically about money — turning financial complexity into clear frameworks for building long-term wealth in pounds.
Morgan
Mortgage Monitor
Tracks UK mortgage rates and explains the maths of fixed-vs-tracker, early repayment charges, and remortgaging — so you understand the long-term impact of your home loan.
Dua
Money Mind Coach
Focuses on the emotional side of money — surfacing hidden patterns and behaviours that influence your financial decisions.
Charlie
Life Events Planner
Helps you prepare financially for life's biggest milestones — growing a family, buying a first home, or starting a new chapter.
Sam
What-If Strategist
Explores different financial scenarios and future possibilities — recessions, rate moves, pension lifetime allowance — so you understand potential outcomes before making important decisions.
How It Works
Your UK Financial Education Journey —
3 Simple Steps
Add Everything You Own (and Owe)
Track your ISA, SIPP, pension, FTSE portfolio, property, mortgage, student loan, savings, and crypto. Richify consolidates your entire UK financial life — in GBP — in one place.
Set Your UK Financial Goals
Tell Richify AI what you're working toward — maximising your ISA allowance, saving for a house deposit, growing your pension, or retiring early. The app breaks your goals into clear, achievable milestones.
Learn from AI Financial Educators
Chat with AI agents inspired by legendary investors and financial thinkers. Ask questions, explore strategies, and build the financial knowledge you need — at your own pace, with no jargon.
UK Goals
Every UK Financial Dream
Has a Roadmap
Richify turns your goals into learning journeys. Here are goals people across the UK are building with Richify today.
Maximise my £20,000 ISA allowance every year
Save £25,000 in a Lifetime ISA for a first home
Build a £500,000 pension pot by age 60
Pay off my mortgage 10 years early
Understand my workplace pension and employer contributions
Achieve financial independence by 50 (FIRE movement)
Build a FTSE dividend portfolio generating £10,000/year
Track and eliminate student loan debt
Start Learning. Start Building. It's Free.
Join 25,000+ users already on their financial education journey. Richify is free to download. No credit card. Not financial advice. Just powerful AI-driven financial education — built for the UK market.
Free Tools · UK
Built for the UK.
Free to use.
Reality Check
Cost of living by area
Gig Tax Calculator
Side hustle tax estimator
Opportunity Cost
Girl Math your spending
Subscription Roast
Roast your subscriptions
ISA Maximiser
£20k allowance + tax-free strategy
Remortgage Calculator
Save years off your mortgage
Student Loan Calculator
Plan 1/2/4/5 repayment
Lifetime ISA Calculator
£4k/year + 25% government bonus
CGT Calculator UK
Post-Budget 2024 18%/24% rates
Pension Annual Allowance
£60k AA + taper + carry-forward
Net Worth Tracker UK
ISA, pension, property in one view
Wealth Tracker UK
All-in-one wealth tracker, free
Portfolio Tracker UK
FTSE, ISA & property together
User Stories
What People Across the UK Are Saying
“Finally an app that actually understands UK finance — ISAs, SIPPs, and my mortgage all in one place.”
James H.
London
“I had no idea how to think about my pension alongside my ISA. Richify made the whole picture clear.”
Priya M.
Manchester
“Lily taught me more about FTSE dividend investing in a week than I had learned in years — the way she walks through dividend tax allowance and ISA shelter logic is brilliant.”
Tom K.
Edinburgh
FAQ
