Understand your money habits. Meet Dua.
Dua is Richify's AI money-mind agent. She helps you notice the patterns and emotions behind your financial decisions — the spending triggers, the avoidance, the money stories — so you understand the 'why' behind your numbers. Educational reflection, not therapy or advice.
Free to start · iOS & Android · 25,000+ people tracking their wealth with Richify
Most money problems aren't math problems
Behaviour beats budgets.
The best spreadsheet fails when the spending is emotional. The 'why' behind a decision matters more than the math behind it.
Money stress stays invisible.
Anxiety, avoidance, guilt around money rarely get named — so they keep steering decisions from the background.
No spreadsheet asks how you feel.
Every other tool tracks the numbers. Dua helps you understand the patterns and emotions driving them.
How Dua works
- 1
Reflect with Dua.
Talk through how money actually feels, right in the Richify app — judgement-free, at your own pace.
- 2
Spot your patterns.
Dua helps you notice recurring triggers and habits in how you spend, save, and avoid.
- 3
Understand the why.
With the patterns named, the 'why' behind your numbers gets clearer — so your choices can be more intentional.
What you can explore with Dua
Why do I overspend when I'm stressed?
Dua helps you notice the link between how you feel and how you spend, so the pattern becomes something you can see.
What's my money story?
Dua helps you trace the beliefs about money you grew up with and how they show up in your decisions today.
Why do I avoid checking my accounts?
Dua helps you explore the avoidance gently, so looking at your finances feels less loaded over time.
What triggers my impulse purchases?
Dua helps you surface the moments and feelings that tend to come right before an unplanned buy.
Why does saving feel hard even when I earn enough?
Dua helps you explore the emotional friction around saving that the numbers alone don't explain.
How do I actually feel about money?
Dua gives you space to put words to the feelings — a starting point for a calmer relationship with your finances.
Dua helps you reflect. The choices stay yours.
Dua vs. a budgeting app
| Budgeting app | Dua | |
|---|---|---|
| Looks at the 'why', not just the 'what' | No — tracks numbers only | Yes — patterns and emotions |
| Surfaces your behaviour patterns | No | Yes — gently and over time |
| Judgement-free space | Charts and red overspend alerts | Yes — reflection, not scolding |
| Tells you what to do | Sets rules and limits | Never — helps you understand |
Frequently asked questions
Is Dua a therapist or financial advisor?
No. Dua is an AI reflection agent inside the Richify app that helps you explore the thoughts and feelings behind your money habits. Dua is not a therapist, counsellor, or mental-health professional, and does not provide financial advice. If you're struggling with your mental health, please reach out to a qualified professional.
Is my conversation with Dua private?
Your reflections stay inside your Richify account. Dua is a space to think honestly about money; you choose what to share and what to keep to yourself.
Is Dua free?
Richify is free to download, and you can start reflecting with Dua right away. Some advanced features may need a paid plan, and you'll always see what's included before anything unlocks.
Do I need to add my numbers to talk to Dua?
No. Dua is about the 'why' more than the 'what', so you can simply start a conversation. Adding your numbers lets Dua connect the patterns to your real situation, but nothing is required to begin.
How do I start a chat with Dua?
Download the Richify app on iOS or Android, finish the short setup, and tap Dua from your agent team. Start with whatever's on your mind about money — there's no wrong place to begin.
Understand the why behind your money in the next 2 minutes
Dua is one of Richify's AI agents — meet the rest of the team.