Richify vs Otivo

Otivo provides licensed digital financial advice in Australia under an Australian Financial Services Licence, offering personal recommendations on superannuation, investments and budgeting — often through employers.

6
Richify Wins
3
Tied
3
Otivo Wins

Feature Comparison

FeatureRichifyOtivo
Licensed Personal Financial AdviceNo — education onlyYes (licensed digital advice)
Whole Net Worth Tracking (AUD)All assets & liabilitiesAdvice-focused, limited tracking
Super Optimisation RecommendationsEducation & scenariosPersonal recommendations
Property & Mortgage in Net WorthBuilt-in, manualLimited
AI Explanations & CoachingBuilt-in AI (Felix)Guided advice flows
What-If Scenario PlanningSalary sacrifice, rate rises, HECSAdvice-led scenarios
Privacy-First (no linking)Manual entry, no linkingCollects data to advise
Shares / Crypto / All Asset TypesAll asset typesAdvice scope
Compare to Australians Your AgeAge benchmarks
Multi-Country Support7+ countriesAustralia only
Regulated as a Financial AdviserNo (not advice)Yes (AFSL-backed)
PricingFree trial, then paid plansSubscription / employer-provided

✅ Why Choose Richify

  • Whole net worth in one AUD view: super + property + shares + cash
  • Built-in AI (Felix) that explains your finances in plain English
  • What-if scenarios you can run yourself, any time
  • Privacy-first: manual entry, no linking required
  • Compare your net worth to Australians your age
  • Multi-country support beyond Australia

Otivo's Strengths

  • Licensed to give personal financial advice (AFSL-backed)
  • Personal super and investment recommendations
  • Regulated advice you can act on directly
  • Often available free through employers
  • Guided advice flows for specific decisions
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The Verdict

Richify and Otivo are complementary, not competitors. Otivo is the right choice when you want licensed personal financial advice you can act on — it can recommend what to do with your super and investments. Richify is the right choice for tracking your whole net worth, understanding it with AI, and exploring what-if scenarios yourself — it is education, not advice. Many Australians use both: Otivo for regulated advice, Richify for everyday tracking and planning. Richify offers a free trial before paid plans.

Last reviewed: · Reviewed by the Richify team

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❓ Frequently Asked Questions

Are Richify and Otivo the same kind of product?

No — and this is the most important point. Otivo provides licensed digital financial advice in Australia: it can make personal recommendations about your super and investments. Richify is a tracking, education and planning tool — it explains, models, organizes and benchmarks your finances but does not give personal financial advice. They can be used together.

Does Richify give financial advice?

No. Richify is not licensed to provide personal financial advice in Australia and never directs you to buy or sell specific products. It helps you understand your money and model what-if scenarios. For personal advice, Otivo or a licensed adviser is appropriate.

When should I use Otivo instead of Richify?

Use Otivo when you want actual personal recommendations — for example, how much to contribute to super or how to structure investments — delivered under an Australian Financial Services Licence. Use Richify when you want to track your whole net worth, see all asset types in one place, and explore scenarios yourself.

Can I use both Otivo and Richify?

Yes. Many Australians get licensed advice from a service like Otivo and use Richify day-to-day to track their complete net worth (super, property, shares, cash), understand it with AI, and model what-if scenarios between advice sessions.

Does Richify track superannuation and property?

Yes. Richify treats superannuation and property as first-class parts of your net worth, alongside shares, cash and crypto, in one AUD view.

Is my data private with Richify?

Yes. Richify is privacy-first and manual-entry — you add your own data and nothing is linked automatically, so your information stays under your control.

Comparison is educational only. Features and pricing may change. We strive for accuracy but recommend verifying directly with each service.