Bear Market / Bull Market
A bull market is a period of rising asset prices and investor confidence. A bear market is the opposite — a sustained decline of 20% or more from recent highs. Understanding these cycles is essential for long-term investors.
2 min read · Updated June 2026
Bull markets are characterised by economic optimism, strong earnings, and rising participation. They can last years — the longest US bull market ran from 2009 to 2020, over a decade.
Bear markets are shorter but feel more intense. Historically they last about 9-12 months on average. Markets recover from every bear market in history.
The most costly mistake is panic-selling during a bear market — converting paper losses into real ones and missing the recovery. Missing even the 10 best trading days in a decade can cut long-term returns dramatically — and those days frequently occur during bear markets.
The practical wisdom: bull markets reward patience, bear markets reward discipline. Dollar-cost averaging is particularly powerful in bear markets, as your regular investment buys more shares at lower prices.
For FIRE-focused investors, sequence of returns risk — experiencing a bear market early in retirement — is a critical planning consideration that affects safe withdrawal rates.
Richify's AI agents provide educational context during market volatility, helping you understand what's happening and why staying the course is often the right call — grounded in historical data.
