Zerodha is India's largest discount broker with over 10 million users. Kite is its trading platform; Coin is its zero-commission direct mutual fund platform. Richify is a personal finance education app that complements (not replaces) your broker. Here's how they fit together.
| Feature | Richify | Zerodha |
|---|---|---|
| Primary purpose | Personal finance education + tracking | Discount stockbroker (Kite) + MF (Coin) |
| AI financial coach | Felix + 6 specialist agents | ✗ |
| Stock & MF brokerage | ✗ | Yes — execute trades on NSE/BSE |
| Free plan | Yes — full access to 12+ calculators | ₹0 commission equity delivery; flat ₹20/order F&O |
| India tax calculators | Income tax FY 2026-27, HRA, 80C, EPF, NPS, PPF, LTCG (12+) | Tax P&L statements only |
| Real estate tracking | Yes — property + EMI + LTCG + stamp duty 21 states | ✗ |
| Educational content | AI agents (Buffett, Dalio, Wood) + 50+ guides | Varsity (excellent free education library) |
| Direct mutual funds (zero commission) | ✗ | Yes — Coin platform (zero commission) |
| Multi-asset tracking | Stocks, MF, FD, EPF, PPF, NPS, real estate, crypto | Stocks, F&O, MF (within Kite/Coin) |
| Goal-based investing | Felix builds plans for retirement, kids, FIRE | Smallcase model portfolios (paid) |
| SEBI registration | Not registered (educational) | SEBI Stock Broker NSE/BSE/MCX |
| Privacy | No bank linking required | KYC + bank account required |
The Verdict
Zerodha and Richify cover different layers of the personal finance stack. Zerodha is a SEBI-registered discount broker — Kite for trades, Coin for direct mutual funds, Varsity as a free static education library. Richify is an education and tracking app with 12+ India tax/retirement calculators and AI coaching with Felix (conversational, contextualised to a portfolio). The two products do not overlap functionally.
Track your net worth, run calculators, and get built-in AI insights — all in one app. Start with a free trial.
Try Richify — Free TrialZerodha is India's largest discount broker (10+ million users) — you use it to execute stock and F&O trades on NSE/BSE via the Kite platform, and to invest in direct mutual funds via Coin (zero commission). Richify is a personal finance education and tracking app — you use it for AI coaching with Felix, 12+ India calculators (income tax FY 2026-27, EPF, NPS, PPF, HRA, 80C, LTCG, stamp duty for 21 states, home loan EMI, rent vs buy), and multi-asset net worth tracking. They're complementary: Zerodha for execution, Richify for planning and education. Many Indian investors use both.
Zerodha provides P&L statements and Tradewise reports directly from your trading account — useful at filing time to capture STCG/LTCG on stocks and F&O traded through them. Richify provides comprehensive India tax planning calculators: Income Tax Calculator with New + Old regime comparison (FY 2026-27 slabs), Section 80C Optimizer (allocates ₹1.5L across ELSS/PPF/EPF/NSC), HRA Calculator (Section 10(13A)), Property LTCG Calculator with Budget 2024 grandfathering. Use both: Richify to plan deductions and minimise tax owed, Zerodha to report what you actually traded.
No — Richify is not SEBI-registered as a broker. We don't execute buy/sell orders. To execute trades you need a SEBI-registered broker: Zerodha, Groww, Upstox, ICICI Direct, HDFC Securities, Angel One, etc. The intended workflow: invest via your broker → manually log holdings + plan in Richify → use Richify's calculators (LTCG planning, 80C optimizer, retirement projections) for strategy. Zerodha and Richify don't compete — they cover different layers of the personal finance stack.
Richify doesn't execute mutual fund purchases — we're not a broker. Zerodha Coin is excellent for direct mutual fund investing: zero commission, full SEBI compliance, integrates with your Kite account. Other equally good MF platforms: Groww, MFCentral, Kuvera, Paytm Money. Richify's role is helping you DECIDE which mutual funds align with your goals (via Felix AI + 80C Optimizer + SIP Returns Calculator + Lumpsum Calculator) and TRACK them once invested — not to execute trades.
Both are excellent at different things. Zerodha Varsity is the gold standard free finance education library in India: deep, written modules on technical analysis, fundamental analysis, derivatives, taxation, personal finance — used by millions for stock market learning. Richify's education is conversational AI-driven: Felix explains in plain language, agents inspired by Buffett/Dalio/Wood offer perspectives, and content is contextualised to your specific holdings. They complement: Varsity for deep static learning, Richify Felix for personalised conversational coaching on your specific portfolio.
Different data models. Zerodha is SEBI-registered and follows broker KYC: PAN, Aadhaar, bank details, signed broker authorization. Necessary because they execute trades and hold money in your name; Zerodha is bank-grade secure with two-factor auth, depository participant status, and Indian Clearing Corporation Ltd settlement. Richify is educational/tracking and follows privacy-first: no bank linking, no PAN required, no SEBI broker authorization. Your data stays in the app. The trade-off: Richify can't auto-pull holdings from Zerodha — you manually log total invested + current value (5-10 min/month).