Groww is one of India's largest discount brokers — millions of Indians invest in stocks and mutual funds through it. Richify is a personal finance education app that complements (not replaces) your broker. Here's how they differ.
| Feature | Richify | Groww |
|---|---|---|
| Primary purpose | Personal finance education + tracking | Discount stockbroker + mutual funds |
| AI financial coach | Felix + 6 specialist agents | ✗ |
| Stock & MF brokerage | ✗ | Yes — execute trades |
| Free plan | Yes — full access to 12+ calculators | ₹0 commission for stocks; flat ₹20/order F&O |
| India tax calculators | Income tax, HRA, 80C, EPF, NPS, PPF, LTCG | Tax P&L from your trades only |
| Real estate tracking | Yes — property + EMI + LTCG | ✗ |
| Property tools | Stamp duty (21 states), home loan, rent vs buy | ✗ |
| Goal-based investing | Felix builds plans for retirement, kids, FIRE | Goal mutual fund baskets |
| Multi-asset tracking | Stocks, MF, FD, EPF, PPF, NPS, real estate, crypto | Stocks, MF, US stocks, FD (limited) |
| NRI support | 6 country guides (US, AU, CA, UK, etc.) | Limited NRI account onboarding |
| SEBI registration | Not SEBI-registered (educational) | SEBI Stock Broker SEBI/NSE/BSE |
| Privacy | No bank linking required | Required (KYC + bank account) |
The Verdict
Groww and Richify cover different layers of the personal finance stack. Groww is a SEBI-registered discount broker that executes stock and mutual fund trades. Richify is an education and tracking app with 12+ India tax/retirement calculators (income tax FY 2026-27, EPF, NPS, PPF, HRA, 80C, LTCG, stamp duty across 21 states, rent vs buy) and AI coaching with Felix. The two products do not overlap functionally.
Track your net worth, run calculators, and get built-in AI insights — all in one app. Start with a free trial.
Try Richify — Free TrialGroww is a SEBI-registered discount broker — you use it to buy stocks, mutual funds, FDs, and ETFs. Richify is a personal finance education and tracking app — you use it to plan, track, and learn (not to execute trades). They're complementary, not competitive: many users use Groww to invest and Richify to plan and track holistically (including the EPF, PPF, real estate, and goal projections that Groww doesn't show). Richify offers 12+ India-specific calculators (income tax FY 2026-27, EPF, NPS, PPF, HRA, 80C, LTCG, stamp duty for 21 states) that complement what Groww shows for your trading account.
No — Richify is not a stockbroker. We don't execute buy/sell orders. Richify is a personal finance app focused on tracking, education, and planning. To execute trades you need a SEBI-registered broker (Groww, Zerodha, Upstox, ICICI Direct, Angel One, etc.). The intended workflow: invest via your broker of choice → track holdings + plan in Richify → use Richify's calculators (LTCG, 80C, retirement) for tax and goal planning.
Yes — Richify's core features are free, including all 12+ India calculators (income tax, EPF, NPS, PPF, HRA, 80C, LTCG, stamp duty, home loan EMI, rent vs buy, SIP returns, lumpsum), Felix AI coach, and net worth tracking. Premium specialist AI agents (Buffett, Kiyosaki, Dalio, Taleb-style perspectives) are an optional paid upgrade. Groww is free for stock investing (₹0 commission) but charges flat ₹20/order on F&O — so both apps have free core tiers but for different purposes.
Richify for tax planning, Groww for tax-on-your-trades reporting. Richify offers comprehensive India tax tools: Income Tax Calculator (FY 2026-27 New + Old regimes), Section 80C Optimizer (allocates ₹1.5L across ELSS/PPF/EPF/NSC), HRA Calculator (Section 10(13A)), Property LTCG (Budget 2024 grandfathering), home loan Section 24(b) projections. Groww shows P&L statements for stocks/MF you bought through them, useful at filing time. They serve different layers — Richify plans the whole tax strategy, Groww reports trade-level taxes.
Different data models. Groww is SEBI-registered and follows broker KYC requirements: you give them PAN, Aadhaar, bank details, signed broker authorization. Necessary because they execute trades and hold money in your name. Richify is educational/tracking and follows a privacy-first model: no bank account linking, no PAN required, no SEBI broker authorization. Your data stays in the app and isn't shared with banks or brokers. The trade-off is that Richify can't auto-pull your Groww holdings — you'd manually enter total invested + current value (5-10 min/month).
Yes, manually. Richify lets you add any holdings — equity, mutual funds, FDs, EPF, PPF, NPS, real estate, crypto — by entering invested amount, current value, and (optionally) purchase date. So if you bought ₹50k of Nippon Small Cap via Groww, you enter that in Richify's portfolio. Felix then computes your overall asset allocation, XIRR, goal progress, and projects net worth. We don't auto-sync from broker APIs (no Groww integration today), but the manual update takes 5-10 minutes a month and keeps your data fully private.