Richify vs Raiz
Raiz is one of Australia's largest micro-investing apps with AFSL licence, automatically investing spare change from everyday purchases into ETF portfolios. Richify is an education and tracking app focused on AU tax/retirement calculators. Here's how they fit together.
Feature Comparison
Primary purpose
AI financial coach
Free plan
Pricing
Round-up investing
AFSL licence
AU calculators
Investment education
Multi-country
Privacy
Super product
Net worth tracking
| Feature | Richify | Raiz |
|---|---|---|
| Primary purpose | AI personal finance education + planning | Micro-investing via round-ups + portfolios |
| AI financial coach | Felix + 6 specialist agents | ✗ |
| Free plan | Yes, limited — 7-day free trial unlocks all | No free tier (cheapest: Raiz Lite A$2.50/mo) |
| Pricing | 7-day free trial | Lite A$2.50/mo · Regular from A$5.50/mo · Plus from A$6.50/mo (0.275% p.a. above A$26k/A$28k); Kids included in Regular/Plus |
| Round-up investing | ✗ | Yes — auto round-ups into ETF portfolios |
| AFSL licence | Not licensed (educational) | AFSL holder via Instreet Investment Limited |
| AU calculators | Super, HECS, FIRE, stamp duty, drawdown, retirement (15+) | Limited budget tracking |
| Investment education | Lily + Pepper + Sam agents + 50+ guides | Raiz Rewards + basic explainers |
| Multi-country | 12 countries (AU, US, CA, UK, IN, etc.) | Australia + Indonesia (Raiz ID) |
| Privacy | No bank credentials needed | Bank linking required for round-ups |
| Super product | Tracking + super calculator | Raiz Super (0.275% p.a. investment fee, waived under A$6,000, plus portfolio costs) |
| Net worth tracking | Multi-asset (super, ASX, property, crypto) | Raiz portfolio + linked accounts |
✅ Why Choose Richify
- •Felix — AI financial coach in plain English
- •15+ AU calculators: super, HECS, FIRE, stamp duty, drawdown, retirement
- •Multi-country tracking (12 countries — useful for AU expats)
- •Privacy-first — no bank credentials needed
- •Free web calculators on richify.ai — no app download needed
- •Investment education from named AI specialists — Lily (Teacher), Pepper (Architect), Sam (What-If Strategist)
⚡ Raiz's Strengths
- •AFSL-licensed — executes investment transactions
- •Automated round-up investing into ETF portfolios
- •Raiz Super product (separate from main investment account)
- •Raiz Kids for under-18 investing accounts
- •Available in Australia + Indonesia
The Verdict
Raiz and Richify cover different layers of the personal finance stack. Raiz is an AFSL-licensed micro-investing platform that executes transactions and manages ETF portfolios with round-ups. Richify is an education and planning app: Felix AI coach, 15+ AU tax/retirement calculators, multi-country net worth tracking. Richify does not execute investments. The two products do not overlap functionally.
Last reviewed: · Reviewed by the Richify team
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Start your 7-day free trial❓ Frequently Asked Questions
What is Raiz?
Raiz (formerly Acorns Australia) is an Australian micro-investing app launched in 2016 that automatically rounds up everyday purchases and invests the spare change into ETF-based portfolios. Raiz holds an Australian Financial Services Licence (AFSL) via Instreet Investment Limited (AFSL 434776); its fund's custodians are Perpetual Corporate Trust for ETFs and listed shares and Gemini Trust Company for bitcoin (Raiz PDS dated 1 August 2025).
Pricing (raizinvest.com.au/fees, October 2026): Lite A$2.50/month (balances up to A$1,500, then you move to Regular); Regular from A$5.50/month, or 0.275% p.a. for balances above A$26,000; Plus from A$6.50/month, or 0.275% p.a. above A$28,000. The Sapphire and Property portfolios cost A$5.50/month plus 0.275% p.a., and Raiz Kids is included with Regular and Plus.
Available in Australia and Indonesia.
How do Richify and Raiz differ?
Different scope and licence model. Raiz: AFSL-licensed, executes investment transactions (round-ups deposit money into Raiz-managed ETF portfolios).
Richify: not licensed, education and tracking only — does not execute transactions. Richify's strengths: 15+ AU-specific calculators (super, HECS, FIRE, stamp duty, drawdown, retirement, mortgage, refinance, compound interest, currency converter, net worth), Felix AI conversational coach, multi-country tracking.
Raiz's strength: automated micro-investing without active decision-making.
Is Raiz free?
No. The cheapest plan, Raiz Lite, is A$2.50/month (A$30/year) for balances up to A$1,500; Regular is from A$5.50/month and Plus from A$6.50/month, switching to 0.275% per annum above A$26,000 and A$28,000 respectively. Raiz Super is priced separately (a 0.275% p.a. investment fee, not charged under A$6,000, plus portfolio costs).
Richify is free to download with limited use, and a 7-day free trial unlocks the full app, and its 15+ AU web calculators on richify.ai are free to use without the app. The two apps are priced differently because they serve different functions.
Can Richify do round-up investing like Raiz?
No — Richify is not AFSL-licensed and does not execute investment transactions. To use round-up investing in Australia you need an AFSL-regulated micro-investing platform: Raiz, Spaceship, CommSec Pocket, Stake, Pearler, Sharesies.
Richify's role is tracking and planning: log holdings (Raiz portfolio, super, ASX shares, property, crypto) and use Richify's calculators (FIRE Calculator AU, super calculator, HECS calculator) to model long-term scenarios.
What is the average return on Raiz?
Raiz return depends on the chosen portfolio (Conservative, Moderate, Moderately Aggressive, Aggressive, Emerald, Sapphire, Bitcoin Plus). Indicative 5-year annualised returns published in Raiz's Product Disclosure Statement and quarterly reports range roughly: Conservative ~3-5%, Moderate ~5-7%, Aggressive ~7-10%, Emerald (ESG-focused) ~6-9%, Bitcoin Plus highly variable.
Returns are net of management fees but not net of the flat monthly plan fee (A$2.50 on Lite, from A$5.50 on Regular), which materially reduces returns on small balances. Current performance data is published in raizinvest.com.au.
Is Raiz worth it for small balances?
Mathematical observation: on Lite, A$2.50/month = A$30/year, so a A$1,000 balance pays 3.0% a year, which can exceed typical portfolio returns. On Regular, from A$5.50/month = A$66/year, a A$10,000 balance pays about 0.66%.
Raiz's flat-fee structure rewards larger balances; the 0.275% per annum applies above A$26,000 (Regular) or A$28,000 (Plus). Specific returns and fees should be modelled with the user's actual balance and contribution rate.
Raiz publishes a fee comparison tool at raizinvest.com.au; Richify's compound interest calculator allows modelling fee drag for any platform.
Comparison is educational only. Features and pricing may change. We strive for accuracy but recommend verifying directly with each service.
